Demand is high for conference interpretation and translation services among the unflappable event planners who juggle budgets, sweet talk suppliers and stay serene when the caterer goes AWOL.
This is no big surprise if you’re in the events or language worlds, because you can book the most impressive venue and stellar speakers. But they’ll still be faced with an audience of nothing more than well-fed spectators if half the room can’t follow a word.
The good news is expert conference interpretation and translation support can help take your next event to the next level of fabulousness.
Conference Interpretation vs Translation
First things first, let’s clarify the difference between conference and event interpretation and translation to avoid any misunderstanding:
- Interpretation – Spoken and live, such as keynotes, panels and Q&As, relayed in real time.
- Translation – Written, such as agendas, slides, signage and welcome packs.
Many event organisers we speak to need a bit of both.
Why Your Stakeholders Will Appreciate It
There are many good reasons conference interpretation and translation make a variety of internal and external stakeholders sit up and take notice:
- Everyone gets the most out of the content – Nobody misses the punchline, the big announcement or the directions to the coffee.
- Non-native lurkers become contributors – Delegates and guests can ask questions, join breakout chats and network with confidence, in the language they think in.
- Cultures click – Skilled event interpreters translate idioms, humour and nuance along with the words.
- Accessibility is boosted – Conference interpreting includes all delegates and guests in the conversation.
- Your content travels further – The more people who understand, the more buzz, ideas and return on all your hard work you’ll be rewarded with.
What Does It Say About Your Organisation?
Offering language support sends a loud and clear message you thought about delegates and guests before they arrived.
Ultimately, it’s inclusion people can feel. Plus, it’s smart business, because happy, engaged attendees come back, and they bring their stakeholders to the table too.
At la Academia, our conference interpretation and translation services equip you to ensure everybody belongs at your next event, whatever language they speak.
Fancy a chat? Get in touch. We speak yours.